Mavin Global has been awarded by Global Brands Magazine as the “Fastest Growing Entertainment Brand” in Africa for the year 2021. This recognition comes on the back of a phenomenal year for the Entertainment company as they efficiently managed their repertoire of musical talents while effectively branching out into other aspects of the entertainment industry. Global Brands Magazine (GBM) is one of the leading brand publications. Each year, GBM develops a series of awards for companies that have stood out among the industry leaders, demonstrating exceptional service and unique vision. This is the 9th Edition of Awards.
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Since 2009, after Kupanda Holdings invested into the label, the company has expanded to become more than a music label. With in-house expertise in areas ranging from filmmaking, marketing and new initiatives like the recently unveiled Mavin Future Five program, the company has begun to chart a new frontier that could change the face of the African Music Business and its larger Entertainment Industry.
“Mavin Records was selected for demonstrating unique and exceptional service delivery towards the evolving Entertainment sectors. Mavin Records received this honor for their outstanding commitment to Innovation, Quality, Branding Activities, Performance and for providing Unique Entertainment solutions in Africa” says Jason Boon, GBM’s Senior Manager of Outreach and Sales.
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Boasting a roster consisting of global hitmakers like Rema, Ladipoe, Johnny Drille, Crayon and most recently, teen sensation Ayra Starr and the newly unveiled Magixx, Mavin Global is a glowing example of the rapidly growing entertainment sector in Nigeria and Africa. The company is one of the forces at the forefront of the export of Afrobeats to the global market. Categorized under Lifestyle Awards, ‘Fastest Growing Entertainment Brand, Africa’ recognises excellence in performance across industries. The award selection process uses an external research team to evaluate the nominees.
Speaking on the win, Mavin Global’s Head of Marketing, Emmanuella Nnadoziecomments; ‘This is another way of knowing we are doing something right. We are heading in the right direction. We have worked hard over the years to build Mavin into a global brand and we are only going to get even better. We appreciate Global Brands Magazine for seeing the amazing work we are doing and recognising our vision for the African Entertainment scene’.
